New innovations in the world of tuning presented the new brand TUON from the company KIA Motors

Kia tuning in South Korea is a rapidly evolving scene, driven by a growing, passionate community that upgrades everything from compact city cars to performance-focused sedans and EVs. The trend blends aggressive cosmetic modifications with performance enhancements, often utilizing domestic, high-quality aftermarket parts.

Here’s a breakdown of the Kia tuning scene in Korea:

Popular Models for Tuning

Kia Stinger GT: The flagship of Kia tuning, often modified with engine remaps (ECU tuning), wide-body kits, and performance exhausts.

Kia K5 (Optima) & K3 (Forte): Popular sedans for street styling and performance upgrades.

Kia Soul: A fan favorite for customization in the Korean domestic market (KDM), often featuring custom audio, suspension, and unique wraps.

Kia Carnival (Sedona): Heavily customized, particularly for high-end VIP interiors and exterior body kits.

Kia Niro & Seltos: Frequently spotted with LED tail light configurations and suspension modifications.

The TUON Brand: Kia's official customization brand (similar to Hyundai's TUIX), offering specialized aesthetic and performance parts for models like the Sportage, Soul, and Picanto (Morning).

Performance Parts Manufacturers: Korea has a robust aftermarket, with companies like Neotech specializing in suspension and brake kits (e.g., NF6P big brake kits).

The KDM tuning industry is backed by government support in some regions and is recognized for its quick evolution and high-quality, cost-effective components.

• K3 FORTE GT 2018/11-20Y
• MOHAVE 2016/02-19Y
• MORNING 2011/01-20Y

• SELTOS 2019/07-21Y
• SORENTO 2014/08-17Y
• SORENTO UM 2017/07-20Y

• SOUL 2008/09-20Y
• SPORTAGE 2010/03-15Y
• SPORTAGE 2015/09-18Y

• SPORTAGE 2018/07-20Y
• STINGER 2017/05-20Y
• STONIC 2017/07-20Y